PINK - social media campaign analysis

PINK exemplifies targeted marketing and is a brand which truly communicates with its target audience through social media. PINK is a clothing line which was developed by Victoria's Secret to target a younger audience. PINK understands its target audience and proves this by effectively using social media to communicate and drive sales. On the first page of the PINK website you are given the option of becoming a fan of the brand on facebook, following it on Twitter and receiving text messages about upcoming promotions. Clicking the link "PINK Nation" brings you to an interactive page where you become a member to receive exclusive access to promotional videos, discounts and shopping tips.

SWOT ANALYSIS

STRENGTHS

• This website exemplifies social interaction and targeted marketing.
• To keep consumers coming back to the website it must constantly be updated. The information on the website is clearly relevant and kept up-to-date considering that when I searched it there was information about Spring Break and clothes to take with you on vacation.
• The website incorporates the target audience's love of music and recommends 10 current songs to rock out to. This will keep consumers coming to the site even when they are not planning on shopping.
• The interactive portion of the website allows the shopper to vote and potentially win a PINK party for their school.
• The Facebook page maintains TWO-way communication between the brand and consumers. It is on this page that people can comment and discuss why they love the brand.
  
• There are multiple tweets each day from the brand and this keeps followers well-informed.
  

THREATS

• The only real threat I see is future competition from other similar retail brands. PINK jumped on the social media bandwagon first but it is only a matter of time until other brands catch on.
  
• PINK will have to continue to be innovative and stay ahead of the trends with regards to both social and traditional media.
  

Check out Neil's and Catherine's blog for a continuation of this SWOT analysis. Also, check out Aislin's, Christiaan's and Laura's blog for a POST analysis of this website.

Tanning WITHOUT health risks

My 5 minutes of fame- courtesy of Global News


It is well-known that excessive sun exposure causes skin damage and can lead to skin cancer. In our beauty-obsessed society people still seem to choose a beautiful tan over their health. Up to 80% of people under the age of 25 believe they look better with a tan. This may explain why the number of new cases of melanoma (skin cancer) is growing, while the rate of other types of cancer is leveling off.

Sunless tanning was created as a response to growing concern that there is a link between sun exposure and skin cancer. Spray tans are NOT a form of spray painting or dying the body, as some people assume. Rather, the spray contains dihydroxacetane (DHA) and the resulting 'tan' is a chemical reaction between the DHA and the amino acids in the layer of dead skin cells. This chemical reaction is similar to how the inside of an apple turns brown when it is exposed to the air. This product is completely safe and can even be used by pregnant women!

A couple of my classmates and I recently tried spray tanning. Naturally, we got our spray tans on Global TV. Global was doing a story on spray tanning parties and so the 4 of us gave our opinions on the matter, got a spray tan, and then revealed to the world the finished product. I would definitely recommend it as a safe alternative to sun exposure. Although we got our tans for free, it is pretty pricey, each spray tan costs about $60. However, I think it is definitely worth is before a big event or even before you go away somewhere so that "you have some colour on the beach." (I stand by the line I said on TV)

For more tanning facts click here.

Check out aislin's blog for a look at the do's and don'ts of being on Global TV.


Below is the 4 of us with our spray tans. Looks pretty legit to me!